Corporate Management Environmental Ethics †Myassignmenthelp.Com

Question: Discuss About The Corporate Management Environmental Ethics? Answer: Introduction The purpose of CSR is to promote the corporate social responsibility towards the society and the environment as imposed by large multinational organization to have an edge over other competitors in the market. The strategies used by Coca Cola in marketing their product are also described. Large organization has the obligation to act and serve both the interest of the stakeholders which represents the society at large as well the organization. Coca cola being a global brand has sold its product in all parts of the world. Coca Cola founded in the Country Delaware. It has its headquartered in Atlanta. The only evident thing in the World is change, therefore in order to sustain in the economics the company must change and bring about innovation in the product quality and quantity, packaging, advertising. It is the new strategies, which supports the company to sustain in the market. Coca Cola to build their trusted, quality brands, which serve the people. The MNC Coca cola makes a way forward by focusing on various business strategies, and many more sustainability program me and concepts in influencing sustainability practices in Coca cola based on convenience and the choice, which the customers make in the market. The essential elements of Corporate Social Responsibility is how the company is able to promote the welfare of the organization and how the organization is able to take initiative for the society and the environment and promote its product and the organization. This strategy can enable selling the product at a reasonable price to attract the consumers towards their brand (Angwech, 2012). Corporate Social responsibility practices for Coca Cola Sustainable development means Our goal is to use our Companys assets our brands, financial strength, unrivalled distribution system, global reach, and the talent and strong commitment of our management and associates to become more competitive and to accelerate growth in a manner that creates value for our shareowners. The CSR report is to focus on the companys stakeholders need and to improve the social and the economic sustainability of the customers. Coca cola follows a CSR approach and principles in helping the stakeholders to improve (Armstrong et al ,2015). The company has the philanthropic benefits and improved social capital for the intangible benefits and for the improvement of the brand awareness that will ultimately translate all the business profits although it is not the CSR goals. The CSR cost is taken by the company to provide charity and philanthropic purpose. The companys belief and the company take initiative to have a position in the market place or workplace, community, and environment. Management and Organizational theories Type of segmentation Figure 1: Pattern of Segmentation Source: (Benn, Dunphy Griffiths, 2014) While for the demographic variables Companies focus on factors such as income, education, and marital status , and the gender, age, and stages of life thereby the company is able to analyze how the consumers influence purchase decisions. In order to determine psychographic segmentation, Coca Cola targets people based on general brand consciousness (Berthon et al,2012). They offer products to all age groups. So for every member of a family Coca Cola has its varieties. SWOT Analysis SWOT Analysis means to analyze the strength, weakness, opportunities and threats potent to the company. The Strengths of the organization is as follows: Market leader of all the soft drinks company. Coca-Cola has enormous world appeal. (Blowfield Murray, 2014). Social Corporate Responsibility The Company does sponsorship at UK Football Leagues. They continue sponsorship at the Olympics (Czinkota Ronkainen, 2013). The Weaknesses is as follows: Coca-Cola has effects the teeth, which is an issue for health care. If a person is addicted to Coca-Cola then there is health problem and because of drinking Coca-Cola daily it has an effect on the body after few years (Tinnish Lynch,2015). The Opportunities is as follows: Brand recognition comes as a significant factor and thus affecting the Coke's competitive position. The company has a green businesses and sustainability in packaging business (De Mooij,2013). The threats are as follows: Currently, there is a threat for the new viable competitors and it is in the soft drink industry Porters Five Forces Porters five forces allow the companies so that they see how competitive can an industry be. Coca-Cola can be (Lasserre, 2012). Product Differentiation Strategy: Through this differentiation strategy, the company will try to position their products in such a manner that it is able to stand out as a different product from the products that is of the same category (Ramamurti, 2012). Cost Minimization: Through this cost leadership strategy, the company will be able to position their product which is cheaper than that of its competitor (Schuler et al ,2017). CSR Initiative by Coca Cola In order to be a responsible corporate citizen, the Company has to be very committed so that they get sustainable development and it gets the natural resources such as water, environment education, social advancement and promoting gender equality and empowerment of women in the past years. The Company will focus on the key areas like Water, Agriculture and Recycling. The CSR rules that the Government has taken out are thoroughly followed by the company are activities undertaken in pursuance of normal course of business of a Company: Eradicating the need of hunger and poverty and thereby promoting and preventing the health care and sanitation including the promotion of safe drinking water; Promoting of education and also including proper employment and enhancing the vocation skills which is encouraged among children Promoting of gender equality and empowering women and also setting up homes for old age homes Ensuring that the sustainability of the environment and also the ecological balance for protection of flora and fauna, animal, welfare, Protection of national heritage, art and culture including restoration of buildings and women; Contributions of funds and also upliftment of lower and backward classes provided by technology incubators which is located within academic institutions and approved by the Central Government; Rural development of projects. Slum area development. Coca colas CSR Policies and Practices which serve both the interests of the company and the interests of Stakeholders and the Society CSR is the deliberate including of the public interest of the society into the corporate decision making so that the Company is able to focus on the triple bottom line that is people, planet and the profit. People: The Company has committed for the equal and fair treatment to all the people who are working for the organization. Partners: The Company engages effectively in the activities with the partners and the stakeholders. Portfolio: The Company has offered the best quality products with Coca cola and more than 2600 beverage products. Profit: The Company is able to maximize the shareholders value while being aware of the responsibilities of the company. Planet: The Company is working towards being leaders and is responsible for utilizing the water and the resources effectively so that the business grows. Figure 2: CSR Pyramid Source: (Kapferer Bastien, 2012). Potential Business Benefits The benefits of the CSR policy affect the nature of the organization that are difficult to quantify and measures the financial performance. Human Resources: The CSR can help in the recruitment and the retention.CSR helps in the improvement of the staff of the company and also helps in improving the payroll of the company Risk Management: One of the integral parts of the corporate is managing risk. The company draws the attention of the regulators and the Court. Thus building a genuine culture on doing the right thing. Brand differentiation: CSR plays a vital role in building the customers and the loyalty of the people based on the ethical values. License to operate: The Company persuades the government and the public to take the issues of the public such as the health and safety of the environment. Ethical training to the stakeholders as initiative of CSR: Conclusion Marketing plan and the corporate social responsibility helps in the enhancement of the strategies of the company and thus it helps in gathering of all necessary information including, the business and the market research thereby analyzing the target market and finally the product development. It helps in price setting, promotional efforts and distribution of matters. The more efforts which the company gives in the improvement of the CSR or the marketing plan, the more growth will be of business and better is for the organization .All the necessary parts in this marketing plan and the CSR goals helps in an improvement and sustainability of the company as discussed in the brand Coca-Cola. References Angwech, M.A., 2012. Competitive Strategies adopted by Coca-Cola Kenya. Unpublished research project, School of business, University of Nairobi. Armstrong, G., Kotler, P., Harker, M. Brennan, R., 2015. 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