A Comprehensive Strategic Management Case - 4569 Words

Case 2: Nike, Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: Randy Harris A. Case Abstract Nike, Inc. (www.nike.com) is a comprehensive strategic management case that includes the company’s fiscal May 31st, 2009 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Beaverton in the U.S. state of Oregon, Nike is traded on the New York Stock Exchange under ticker symbol NKE. B. Vision Statement (Actual) â€Å"Bring inspiration and innovation to every athlete in the world.† C.†¦show more content†¦Most footwear companies have outsourced their production abroad in order to maintain lower cost and RD expenses 3. U.S. footwear imports totaled 2.36 billion pairs in 2007, or roughly 7.9 pairs per capita which was up 0.4 percent from 2006 4. North American Free Trade Agreement (NAFTA) and the World Trade Organization (WTO), both helped eliminate quotas and tariff barriers for foreign footwear manufacturers to ship their goods 5. The Internet allows footwear companies to pursue a direct to consumer sales channel 6. Sales of apparel, accessories, and footwear on the Internet has been growing at a double digit pace, considerably faster than more traditional sales models such as retail stores 7. Internet sales of apparel, accessories, and footwear could reach 18 percent of category sales by 2012 8. Companies that added a web-based sales strategy are able to customize footwear and other merchandise directly to the customer’s needs and taste, are ab le to achieve considerably better pricing, as well as â€Å"deepening† the emotional bond consumers have with the brand Threats 1. After the age of 40, the typical consumer is not willing to pay more than US$35 to $40 per pair for athletic footwear 2. Competition is strong among athletic footwear and apparel from off brand companies 3. Fluctuation of foreign currency impacts the cost of importing goods to the U.S. 4. Increase inShow MoreRelatedPlanning And Strategic Planning : Case Study1714 Words   |  7 PagesPlanning and Strategic Planning – Case Study The following report answers six questions from a case study titled Planning and Strategic Planning. The report examines the theory of planning and strategic management and relates it to an organization called the Northern Alberta Institute of Technology. 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